1642 COLA – 1642 TONIC
Made by Montrealers and bottled in Estrie, the brand 1642 – the foundation year of Montreal – is 100% local and includes local products such as maple syrup from the Laurentians and Appalachian spring water. The cola and tonic are distributed in over 700 points of sale.
Expectations and Challenges: Customized Solutions!
As far as 1642 Cola was concerned, they knew that they wanted a standard format. The challenge was to find a bottle that fits easily with the product in small quantities. The bottle selected was the flint-coloured ATFP (BB-AT2F).
With regard to the unique 1642 Tonic, we had to find a 200 ml format that was adequate for this product yet distinctive on the Quebec market whilst offering good value for the money. The bottle chosen was the transparent 200 ml Bibita bottle.